Here are some factors to consider when building links in the new, Penguin 2.0 environment.
Link Value - guest blogging.
Link Velocity - Search Engine Watch
Avoid Exact-Match Anchor Text
Link Relevancy
Understand Your Link Profile
Remove and Disavow Harmful Links
Build New, High-Quality Inbound Links
Penguin 2.0 is a tightening of the algorithm Google originally launched back in April of 2012. The principles are the same, as are the goals Google is trying to achieve with the release of the next iteration of it. If you've been hit by Penguin 2.0, follow the steps above to recover from it, and be sure to tread carefully as you move forward with your SEO initiative. Don't go for the short-term gain if it sacrifices your brand in the long-term. Otherwise, Penguin will be making a very unpleasant visit to your website.
The Best Strategies after Penguin Update
1) Don't over Optimize your website
2) Focus on Quality, not Quantity
3) Analysis your Back links Data
4) Avoid Keyword Stuffing and keyword density should be less
5) Avoid Low Quality and Low Relevance Links
6) Appropriate Anchor Text
7) Try to Remove Side wide Links
8) Guest Post from High Authority Websites
9)make no follow sites
10)put relevant content
The Best Strategies after Penguin Update
1) Don't over Optimize your website
2) Focus on Quality, not Quantity
3) Analysis your Back links Data
4) Avoid Keyword Stuffing
5) Avoid Low Quality and Low Relevance Links
6) Appropriate Anchor Text
7) Try to Remove Side wide Links
8) Guest Post from High Authority Websites
As above Answer Mention "Do Less Work" and "Good Quality" make it more natural to search engines.
Penguin 2.0 update.
1) After you must change your meta tag description in every 5 or 10 submission.
2) Focus on your project related content and refresh this content on your website which should be affected in the Google.
3) Find Theme based related website.
4) Must submit Quality content.
5) Using a High pr guest blogging.
6) Competitor Analysis
7) On-Page Meta tag description refresh.
8) Locally business Listing
9) Attach relevant images to your post.
10) If possible used Anchor text.
What's process we are doing to recover our website affected by penguin 2.0 update
